I'm a PostDoc/lecturer at the Universitiy of Salzburg and also work as a research and development consultant for the higher education technology company xStudy SE, Munich/Germany. I have a deep interest in exploring how language relates to modern communication technologies. My recently published book introduces a Critical Hypertext Analysis of Social Media. In this line of research I highlight inter alia qualities and criteria that are prototypically assigned to electronic discourse to reveal how software-based agents affect the form and content of media messages. Building on this, my new line of research aims at disclosing how this theory can be used to bring about practical effects in literacy training and language education.